The online industry has seen a lot of change over the past few years, and marketing channels have not been spared. Facebook, Twitter, Instagram, YouTube, and Snapchat are just some of the most popular social media sites with tons of creative content and marketing opportunities. There is a lot to love about these websites, but their rise has meant some frustration for businesses trying to capitalize on this new goldmine. This article will explore the best social media tools for marketing your business or brand.
Hootsuite
This tool is a must for businesses that are on a budget. Hootsuite is used for managing multiple social media sites at once and allows users to schedule posts and monitor the performance of their content. A free version exists, but higher versions require payment that can be well worth the cost. This platform allows businesses to monitor tags and mentions in real-time, saving time and effort if used properly.
Buffer
Buffer is a platform that allows users to share content across multiple platforms at once. The tool is much like Hootsuite but has a much more simplistic design and is a bit easier to use. One of the best features of this site is the ability to schedule messages up to 3 months in advance, with custom reminders that provide better results. Buffer is cheaper than Hootsuite and has great packages for small businesses and startups.
Sprout Social
This tool is a bit more complex than some other social media tools. Sprout Social is a platform that allows businesses to alter the appearance of their content in ways that others do not provide. This tool also offers analytics and a high level of control for managing multiple brands or business accounts made by the same company. The software can also work on tablets and phones, giving users the option to go from desktop to mobile.
Sumo
Sumo is free to use and simple to use. It allows users to schedule posts and tracks the performance of the content they share across multiple social sites by providing real-time analytics. This tool is great for small marketing budgets, and the price includes all social media accounts on one platform.
A well-known site for news, Reddit is also a great place for businesses looking for ways to market their products or services. Reddit has a reputation for being difficult to use, and the user base is difficult to gain access to, but this does not mean businesses should shy away from trying. Reddit is one of the most important social media tools for businesses, with very informed users about products or services.
Mention
This tool is an example of how social media has changed marketing. Mention acts as a “monitor” for brands and companies, helping creators stay updated with what is said about them and their products on other platforms. This tool provides real-time alerts, and the data is user-friendly, making it easy to understand any issues. This can be a great way to catch negative comments before they get out of hand.
About Netbase Quid
NetbaseQuid is a market intelligence company that does analytics on social media. They offer a suite of tools and insight to help you better understand your network, understand key people’s influence, gain intelligence on specific keywords and build better relationships with your customers. Users can use the AI-powered tools on the platforms to analyze mentions, discover influencers, and monitor the growth of their brand.
Social media marketing is a great way to help your business thrive in the modern world. The social media tools listed here are great places to start, but other sites with similar purposes work excellently. Using the best free social media tools can help you market your company successfully with minimal effort. This new market was created to give companies easy access to the internet and has been a money maker for many of them
