Amazon MiniTV IndiaSinghTechCrunch has launched a free video streaming service called miniTV in India, which sits within its main shopping app. It’s a different offering than its Prime Video service, which has its own standalone app.
Library of Content
Currently, it offers a library of content from Indian web studios like TVF and Pocket Aces. It also includes comedians such as Ashish Chanchlani, Amit Bhadana, Round2Hell. Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, and Aakash Gupta.
Engagement on its Shopping App
In a move to boost engagement on its shopping app, Amazon has launched a free video streaming service. Dubbed miniTV, the platform is currently available for Android users but will be extend to iOS and mobile web soon.
Ad-Supported Mini TV
The ad-supported miniTV has professionally created and curated content across web series. Comedy shows, tech news, food, beauty and fashion videos. It also features a selection of Indian content from major production companies like TVF and Pocket Aces.
Mobile Web & Fire TV Soon
It is only available in the Amazon India app for now. But will be expand to mobile web and Fire TV soon. The service is design to test whether video can drive sales on the shopping app.
Indian Comedians
The channel will feature web series. Comedy sketches and content around tech news, food, fashion and beauty “to begin with,” Amazon said. It will also offer content from Indian comedians including Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav and Prajakta Koli.
Free Video Streaming Service
Amazon MiniTV IndiaSinghTechCrunch is launching a free video streaming service called miniTV in India that will be available on its shopping app. This is an ad-supported service that doesn’t require a subscription and is available for Android users only right now.
Beauty & Fashion
The company has said that it will start with content around tech news, food, beauty and fashion. It has partnered with production majors like TVF and Pocket Aces, as well as comedians such as Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav, Prajakta Koli, Swagger Sharma, Aakash Gupta and Nishant Tanwar.
It will also feature videos on tech, fashion and food from YouTubers such as Trakin Tech, Sejal Kumar, Malvika Sitlani, Jovita George, Prerna Chhabra and ShivShakti. Additionally, videos on cooking and baking will be provided by Kabita’s Kitchen, Cook with Nisha and Gobble. The content will be curated by a team of experts from Amazon’s media operations department.
Company’s Shopping App
Amazon MiniTV IndiaSinghTechCrunch is a new ad-support free video streaming service from Amazon which is only available to Indian users. It’s present within the company’s shopping app, instead of being a standalone app like its Prime Video service.
Amazon MiniTV IndiaSinghTechCrunch reports that it will offer a wide range of content. Including beauty, fashion, tech news and cooking shows. It will also feature content from a number of YouTubers and partners such as TVF and Pocket Aces.
It will also feature comedians such as Ashish Chanchlani, Amit Bhadana, Round2Hell, Harsh Beniwal, Shruti Arjun Anand, Elvish Yadav and Prajakta Koli.
Host of Fashion & Beauty YouTubers
In addition, it will feature tech videos from Trakin Tech and a host of fashion and beauty YouTubers like Sejal Kumar, Malvika Sitlani, Jovita George and others. It will also offer food videos from Kabita’s Kitchen, Cook with Nisha and Gobble.
Amazon MiniTV IndiaSinghTechCrunch has launched a free video streaming service in India that resides within its main shopping app. Known as miniTV, it has a wide content catalogue and covers several genres including tech news, fashion, food and a smattering of comedy.
Final Words:
The service is available on the company’s Android app right now, with support for iOS devices coming soon. The e-tailer is testing the waters to see if it can lure more customers into its app to shop or watch.
It is no secret that the tech gurus at Amazon MiniTV IndiaSinghTechCrunch have been ruminating about the oh so cool miniTV for some time now. The mini TV is a no-frills, ad-supported, free service that is available to eligible users with an Android device or in the future on the company’s iOS and mobile web apps. It is the company’s biggest gamble to date and could prove to be a game changer for Amazon in India. Previously, it was only Walmart-own rival Flipkart that had made the move to include a dedicate video streaming service in its app.
